Interesting viewpoint, it is the most watched league on the planet that doesn't really indicate a borefest. The game has changed in terms of fitness and tactics in that period and has moved more into mainstream entertainment. Like the other world's leading watched sports.
Back in the 1990's hooliganism and racism were still rife, Today more families and females watch football than ever before, the game is now is firmly placed in the global entertainment industry.
I accept it might not be what die hard football fans remember or want, but the games fan base has changed and with it have the value of clubs. As an example in 1989 Man U accepted a £20m bid from Michael Knighton for the club, the Glazers paid £790m in 2005 whilst it is currently valued at £6bn.
That argues the world at large does not think it is a borefest.