Spanish Government have asked him to resign, he's refused. FIFA have now stepped in and suspended him for 3 months. To be fair FIFA have handled that well - give the Spanish FA a chance to handle appropriately, and given that they haven't - FIFA have decided to step in.
If the male team had won the World Cup, would he have kissed Sergio Ramos on the lips? Of course he wouldn't, otherwise he'd get his lights punched out!
I know kissing on the cheeks is a thing on the continent, but not the lips.
If you look at the video it almost looked as he was going to grab her ar$e as well, but later thought better of it. The guy is a complete perv, and really needs to do the right thing and resign.