From the BBC
"Now, faced with a £340m repayment to TV broadcasters even if matches go ahead, other problems have come to light that affect more clubs.
Emirates and Etihad Airlines, Amex, Vitality and King Power have spent huge sums for Premier League teams to play in stadiums named after them.
Sponsors pay for their names to be placed on LCD advertising boards. Clubs don't want to be negotiating rebates. Discussions with the authorities are on going."
Come to light...they have been talking about it for weeks and even shirt sponsors are looking at their associations, branding, how that sits the team and perception.
I also believe for LG1, the way forward requires almost total consensus across the league, 90% I believe. I just can't see that happening unless a big compromise is made. I don't believe Rotherham and Coventry have indicated a strong desire to "finish the league as well"