Essexyellows
Well-known member
- Joined
- 7 Dec 2017
- Messages
- 17,388
Renewed mine a few days ago, which is the 30th successive season for me. But the decision to renew was the most difficult in all of those years, normally it has just been a completely automatic thing to do. But with not going to matches for the last year, I have found myself doing other things which could be difficult to give up if I went to the football.
OK I did watch the games on iFollow, but it was the additional time saved not having to travel there, not having to have a long walk from the car to the ground when the car park is full which is getting more and more painful as I get older with a knackered back, waiting around before the match started, the time taken to get home etc. It's not 2 hours in the ground to watch a game it is an extra 3-4 hours all in before and after the match which I could be doing something far more interesting. And this is where the club have been very presumptive that fans will always come back. That may have been the case pre-Covid. But fans have now experienced a long period of time without going to the football, have found alternative things to do, got new interests, and football is not as important in their lives any more. The club must realise that there must be more competition for fans to consider doing something else so they needed a really good promotional pull this renewal to retain their customers (fans), and judging from the general discontent in this thread they have not done well with this and they have lost quite a few paying customers, and got many more disgruntled customers as a result. We will always be fans, but for the club to survive and succeed they need fans to also be paying customers, and their strategy to achieve this has gone badly wrong this time. The renewal incentive of a free possible Pizza Cup game at home to Stevenage feels more like a disincentive, in fact if we were ever to show the club that their customers (fans) are not happy with the way that they have been taken for granted then it is this game that could be used to go into the ground but not take your seats until the (Covid) 19th minute.
^^ spot on and most eloquently put.