No one will be surprised to know that I equally hate criticising the club, but it's been 15/16 months since we started pushing the 10k+ games on here, and yet the club has done absolutely nothing to build on these foundations to improve attendance.
It was all a bit tokenistic and often too late to make much difference, but at least we had a signed shirt etc drawn from each game over 10k last season, and it's not like we haven't got plenty left in the club shop to do the same.
And you would have thought that we'd be busting a gut to get various Kidlington community groups to games to help promote the new stadium. We should have had tickets going out to every school and football club in Kidlington, plus the rugby clubs, scout groups etc. This doesn't even need to be free tickets, but deal where you get 15 kids and 5 adults for a collective discounted price.
I also get discount through the Blue Light card for emergency workers. Clubs like Bolton are always doing discounted deals on there, but we do absolutely nothing. The JR and other Oxford hospitals? Nothing. The universities? BMW? Science Park? Literally sod all.
And this lazy marketing doesn't only cost us this season, but it also plays in to the hands of Middleton and others who argue against the need for an 18,000 capacity stadium based on current usage. We know the potential, and how this has played out elsewhere, but the club doesn't half make it easy for these nuggets to paint us as small fry when we act in the same way.