Lacking ambition?
I can remember very well the days of playing in the old Second division (Today's Championship) and doing quite well.
Agreed, the current set up at the stadium is not going to work and that will hold back the club but, I would still like to watch OUFC win and be successful.
Sure, but even twenty years ago, the second tier was a very different beast than it is now.
Now a 25 million wage bill is middle of the pack, and your competition is buying players for high seven or even eight figures.
And a third of the division are getting parachute payments that are at least five times the size of Oxford's total revenues.