I've never said that they just want to be involved in a football club, only that this is a byproduct of their business venture. This is very much about making a return on their investment. And this will be achieved far quicker if Oxford United as a club are more successful. As I said before, the opportunity for revenue increases as you progress through the leagues. TV rights equate to a token payment in league 1, sponsorship also has it's limits. Move to the Championship and both of these significantly increase along with the opportunity to increase attendance, merchandise and everything associated with the match day experience. Add into that the increased gains from our player development model a league higher and theres no reason why we couldn't mirror the likes of Brentford and others in a few years.
Away from the actual football cluc, there is huge money to gain from having a hotel complex and other businesses within the stadium footprint. I don't have any acocunts immediately at hand, but I would bet that (outside of covid) hotels in and around Oxford are extremely profitable. Bicester Village itself accounts for a huge chuck of tourism which is why a number of hotels have popped up around Bicester. Add in Oxford city centre, Blenheim, the Cotswolds and everything in between and you could likely sell out a decent sized hotel most days of the year. Conference Centre, retail, leisure, entertainment, and a social hub for North Oxford, and the returns are likely to be in to the millions per year.
That is where this makes sense as a business venture, and why the Kassam was never an option. And no one has ever suggested otherwise.