Just been watching the Pakistan - England cricket match. There is some sort of promotional feature at the stadium of a chap riding a bike, which is powering a washing machine.
So here is a bit of blue sky thinking for the new stadium.
Since some of us are a bit lardy (my hand is up, here!), electricity is expensive and going to football not an easy thing to find money for (unless you are getting bankers bonuses - satire) why not provide some seats rigged up in a similar way, but to the lights. Each bike has it's output measured and you get a partial refund depending on how much electricity you have provided. As long as the refund is less than the cost of that amount of electricity, the club win financially, the supporters are both wealthier and fitter and we can stop pedalling when the opposition is on the attack. Perfect.
It is this kind of thinking that got me where I am today.
Oh.