W3W is closing early having raised just shy of £4 million across 5,000 investors.
https://www.crowdcube.com/companies/what3words/pitches/bwGdjb/updates/bLzOOl
That makes its "value" £151 million. Some of the restricted documents copied below...
We’ve received some questions on how this funding on Crowdcube fits in with our current and past fundraising rounds, so we’ll set out here the history and context of our institutionally-led investment rounds starting with our Series A. Prior to that we had raised £1.8mln from angel investors, friends, family, etc. (Numbers are rounded, and the share price for each round is adjusted to account for the share split we did in December 2018).
1. Series A round, August-November 2015, led by Intel Capital at a pre-money valuation of £9.5m. The total amount raised was £2.3m. Other investors in the round included some of the original angel and seed investors, and Horizons Ventures. The shares issued in this round were A1 shares and Ordinary shares, and the share price for all investments in this round was £0.55.
2. Series B round, June 2016-November 2017, led by Aramex at a pre-money valuation of £50m. Total amount raised was £16.8m. Other investors in the round include Intel Capital, Deutsche Bahn, Force Over Mass Capital, Wildcat Technology Partners, Allen & Co., Dhow Capital. The shares issued in this round were A2 shares and Ordinary shares, and the share price for all investments in this round was £2.33. Shortly after concluding the commercial deal with Mercedes in late 2017, they wanted to invest, and even though we had only just closed the Series B round, we took the opportunity to start the Series C round much earlier than planned:
3. Series C round, December 2017-present, led by Mercedes at a pre-money valuation of £105m. The total amount raised to date is £42m (including £0.5m committed but not yet issued). Other investors in the round include Intel Capital, Sony Innovation Fund, Subaru, Channel 4 Ventures, Happiness Capital, SAIC Motor Corp, Alpine Electronics.
The shares issued in this round to date have been C1 shares, and the share price for all investments made in this round has been £3.47. We increased our share options pool in July 2020, so £105m + £42m from the Series C round + the share options amount gives the £150.8m pre-money valuation (on a fully diluted basis) shown on the Crowdcube pitch page for this part of the round.