However football is now more popular than ever in UK and around the world. I'd say that skill levels have increased a lot over the last twenty years and that before last season we had a few very enjoyable and exciting seasons, though our last two managers have given us dull fare.
There are definitely more 'customers' than supporters on this site than there used to be - people who get in a strop if we lose and say they're not going to watch us any more, or won't get a season ticket next time, because we're not winning enough or giving them enough excitement. They're seeing the football experience as a transaction rather than identifying primarily as supporters of the club and the team.