But the problem then is that:
A) The purchaser wouldn’t get the loyalty points, which was my whole point. Selling on to a friend, while still being acknowledged on the system, guarantees you still get your ‘points’, so if that’s your motivation there’s no real reason to return it to the club. (And if you do still get the points, there’s no reason at all not to buy the tickets every game and return them, thus a closed shop.) You then also get the issue of how the resale allocation works. It would presumably still be a points system, perpetuating the problem, or the first come first served situation that has caused so much strife this time round.
B) I’m not sure how you implement a system that confirms the identity of the person at the turnstiles who holds the ticket. You can try and say sure, if it’s not your name on the ticket you can’t get in the ground, but then you need to implement ID checks for everyone getting into grounds to ensure they are who they say they are. And what do you do with kids etc who might not have ID?
This whole situation feels really mountain out of molehill stuff. The fact is 5000 people logged on at 4 pm last week to get 1350 tickets. Tiny differences in server speed, for example, could have meant certain individuals got through and some didn’t. We’re not a big enough club to necessitate these wholesale changes to the system; loyalty points would have made a difference in, what, three games in the last however many years? And two of those were in the COVID December, which was obviously a completely unique situation.