Regarding the STs, there seemed to be some hysteria from a small number of supporters. All over a few days.
The ST campaign seems to me to have gone pretty well overall ( the only issue being the option for those who failed the credit check- I can understand that will have caused a few potential problems)
I wouldn't describe the complaints as "Hysteria" more a collective moan that the communication from the club gave no real information to potential buyers. Other than saying information to come, there really wasn't any substance to the media campaign.
That initial ST sales have been good has probably saved a few club employees from embarrassment but, with all the pre-season activities still not really coming together, there exists grounds for concern.
Having been told that the new kit designs were finalised and with the manufacturer some time ago, I would have expected a finite date set for the release and, that date to be long before the season kicks off. Ferguson has dropped himself in it, again, with his lack of knowledge of historical pre-season exploits and, with his cohort, Williams, denying us a fans forum, they have missed another huge opportunity for getting the fans on board.
The open invitation to see the stadium plans is good, why not go further and have a proper fans day at the training ground?
Have they liaised with OxVox and OUSP over pre-season planning? That's one of the prime functions of both - liaising with fans. They were both consulted prior to ST sales starting but, it is clear that input from both was not fully acknowledged nor acted upon. Where are the hospitality options? Where is the members option?
I would ask if the club really have a joined up campaign to get the new season really buzzing or, have some of them gone away and stuck their heads in the sand?