EFL IFollow Revenue Splits

captainox

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7 Dec 2017
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802
Colchester chairman has posted an interesting piece on their club website outlining how iFollow revenue works.
Assuming, it is the same arrangement across the leagues then - "the way it works currently is that the home team keep all of the revenue for the tickets they sell through their own website and they also get the revenue for the first 500 that buy via the away team."

He uses their game against Bolton as a numerical example;

We sold 452 iFollow passes, (so we keep all of the revenue from those), and Bolton sold 2252 iFollow passes, (of which we get the revenue from the first 500).
Bolton made more money in gate receipts from our home fixture than we did because they had the revenue from 1,752 iFollow passes whereas we had the revenue from 952 iFollow passes.
In normal times, we would have expected about £54,000 in home gate receipts from this fixture but we will receive just shy of £8,000, whereas Bolton would have expected about £600 for the 5% commission we pay them but will have received about £14,000 more than that.

 

Blox21

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7 Dec 2017
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413
So in a nutshell, this virus needs to disappear and quick .
 

UTM

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13 Feb 2019
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572
so bigger the club the better off you are going to be with the away numbers then.
 

MarkG

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11 Dec 2017
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1,388
I think Andy Holt was saying last night that there is also an expected away crowd adjustment, so if the away fans would have been say 350, the home club only gets the first 350 of the away club's ifollow sales.
 

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