I actually agree, football clubs are struggling to attract younger fans in, we have loads of empty seats so we might as well try to get them hooked. At least that deal doesn’t discriminate against hard working youngsters to the advantage of job dodging students.
The only problem is I can’t see us retaining a 24 year old when his season ticket jumps from £100 to £350, I doubt he will get a percentage pay rise comparable to that.
I think that’s the biggest problem with pricing tickets, if you set a low value on them then the price rise seems severe when it happens.
I think the best way is to have lots of have cheap tickets for those who want to attend but are cash strapped for whatever reason, terracing helps with that, and premium tickets that cost a lot but come with genuine perks on top to attract those that afford it.
Our stadium situation leaves us in a place where we can only be unadventurous with pricing unfortunately.