Grant - a genuine man with good ideas who's limited presence (or lack thereof) allows space for incompetent day to day management. Needs to bite the bullet and be a full time leader or hand over to someone who can.
Tim - Arrogant, out of his depth and frankly clueless. He probably knows it too and so puts on an act to try and appear to be the Big Man. Woefully short of leadership and decision making ability and very insecure in himself. Supposedly incapable of focusing on one thing for more than five minutes and is like a hyperactive teenager who has a meltdown when he can't have things his own way.
Benson - an absolute snake. Manipulates those around him. Total self interest and disregard for the fans, the club or anyone but himself. Has a litany of failures behind him.
From staff I speak to at the club Benson is the one they hate the most, Williams they just think is a fool and Grant seems to garner some respect.