What resource are you wanting them to use? It's not just a case of throwing staff at it, they've got to be able to social distance wherever they are sent to work, the club shop out at the stadium is pretty small when you start adding 2m distancing and associated safe working practices in.
My own personal experience in terms of communication was pretty good. I emailed using the query box on the club shop website, I got a response from Claire Theobald (HR & Operations) advising me that the retail teams were furloughed as was Lee Barton (Head of Ticketing & Retail) but she would make sure it got put on a list to be answered when staff returned. Less than 2 hours into his return on 8th June, a chap called Callum Buck from the club shop had emailed me an answer to my query.
"this will certainly mean a reduction in potential revenue for the club without doubt as people have been put off."
Why would people be put off when it was made clear during the advertising for NHS Shirts and Summer Sale that there would be delays in dispatching orders. If anything, I think the backlog in orders that they're now working through show that it's completely the opposite. The revenue stream has been very well used and Tiger's rallying call has been well met.