Headington
Guest
Are students marketed? What about in next door counties ie Bucks? See little of OUFC in the City no kids in kits? What should club do better? 1st class city 3rd class club
What can be done to market the club better?
- Thread starter Headington
- Start date
Scotchegg
Level: James Constable
(280 Apps, 106 Gls)
Since you've joined the forum you have posted a number of times with the intention to deliberately provoke.
1st class city, 3rd class club is pathetic.
Go away and find something better to do with your time. This is a 1st class forum and you are a 3rd class troll.
My personal favourite was Clotet's agent.
Headington
Guest
Serious question . Growing city we need to reach out to the population to make OUFC their number 1 club
Headington
Guest
Er why should I? Serious question re marketing
I disagree with the majority of this guy's posts, but I don't see how people can argue this point? Even our marketing director says this needs to be done.
JuanPabloRaponi
Level: Mateo Corbo
(13 Apps, 8 Yellows, 1 Red)
What are your answers to this? Fan engagement in sport and marketing to new fans isnt as easy as many make it seem.
Oh yes let’s engage students the best way to do this is reduced prices = pissing off your diehard fans
More kids in kits! = money we might not have
Engage other regions = let’s get it right in Oxfordshire first
3rd class club? You clearly don’t follow football or know much about sports marketing. We are actually run a lot better and make more effort with fan engagement than A LOT of professional sports clubs, especially those with comparable budgets.
Grow up
Foley
Level: Colin Harrington
(260 Apps, 30 Gls)
I tend to agree. Many ridiculous comments on various threads then suddenly a 'serious 'one which JuanPabloRaponi gives a very good response.
Out of interest wasnt this season the largest number of shirts sold for years (including kids shirts)?
uptheus
Level: Paul Moody
(197 Apps, 75 Gls)
It’s because it doesn’t fit with Scotchegg’s model of the club.
Headington
Guest
Visit Cowley factories, leaflet drops, set up an OUFC supporters club in the Universities, Stall at the freshers weeks at the Universities, OUFC merchandise in some of the outlets flogging the Oxford University stuff. Club already does the school stuff but could do a whole lot more
re: uni students. The club have tried lots of things, but as they have generally found, people mostly already have clubs by that stage, or are not interested in football, the return v effort/cost isn't great. They have also experimented with having merch in one of the unofficial uni merch type shops, and it didn't sell.
Selling tickets to anything in Oxford (football, music gigs, theatre, etc) is hard work. Costs are high, and alternatives are close by. People have lots of alternatives to watching often mediocre football, especially when money is tighter. The one thing that would attract people (of all sorts) is success on the pitch.
I went to uni in Cheltenham, and we would semi regularly go to watch their matches for something to do.
If you like football, and OUFC is the only club nearby, fans of football should be willing to give it a try anyway. I'm not sure to what extent marketing will be effective in that regard, but I agree that a stall in the uni Fresher's fairs would probably be something useful.
Gary Baldi
Level: Paul Moody
(197 Apps, 75 Gls)
When I was at uni, I did more away OUFC games in one season than the 3 local clubs combined in my time there.
Still as family club of the year again, the club clearly are shocking at looking after families at games. How dare they focus on the future of the club eh?
Still as family club of the year again, the club clearly are shocking at looking after families at games. How dare they focus on the future of the club eh?
horseman
Guest
Get it right on the pitch have the club challenging for auto promotion and it takes care of itself.
Promote the right games, scale down the push at xmas/new year/easter etc when people will generally come anyway.
when you have some current fans buying tickets that in general only attend the bigger games and/or so they have tickets for the reverse fixture/bigger cup games what will entice the non fan to the lower attractive games? . Trying to market Oxford v Fleetwood to a non supporter is impossible unless you're really wanting to attract long term returning fans,then you must understand the leisure pound is being dragged in many other areas so
can try free admission....What you then don't want is the attitude towards such attendees or abuse should someone need to leave a few minutes early.
Ultimately as always it's what is happening on the pitch that sparks initial interest.
Promote the right games, scale down the push at xmas/new year/easter etc when people will generally come anyway.
when you have some current fans buying tickets that in general only attend the bigger games and/or so they have tickets for the reverse fixture/bigger cup games what will entice the non fan to the lower attractive games? . Trying to market Oxford v Fleetwood to a non supporter is impossible unless you're really wanting to attract long term returning fans,then you must understand the leisure pound is being dragged in many other areas so
can try free admission....What you then don't want is the attitude towards such attendees or abuse should someone need to leave a few minutes early.
Ultimately as always it's what is happening on the pitch that sparks initial interest.
werthersoriginal
Level: James Constable
(280 Apps, 106 Gls)
I’d target kids and the local area. The ground is hard to get to and isn’t a great experience but it’s all exciting if you’re a young boy or girl.
The one thing the club definitely might have on its side now is people involved in global brands. If they can exploit links with Singha, and Bakrie's media/new media empire, there are opportunities there.
Deleted member 462
Guest
It’s not that hard to get to is it. Just off the ring road, u don’t see thousands of parents not going to the cinema or bowling cos “it’s hard to get to”. The biggest free car park in the football league. Football special busses, with more being put on next season
MarkG
Level: Steve Basham
(189 Apps, 51 Gls)
Yes. Just one tweet by Bakrie can get thousands of likes.
werthersoriginal
Level: James Constable
(280 Apps, 106 Gls)
I guess. It’s tricky to get there from somewhere like Headington without driving
sure I read somewhere the club had been using estate agent/ housing agent to give out leaflets and discounts for people moving to the area. May have been in the ox mail
I think that was in one of the financial/marketing updates from OUFC
ah cheers. knew I'd read it somewhere.
did anyone see the advert on telly a few nights ago - MK Dons v Mansfield. must've been on central ( or itv1 whatever its called now). wonder if the clubs ever thought about doing something like that.
think central tv have studios in Abingdon so would be more local and stop MK from pinching potential fans
- Year of First Game
- 1980
They could see about getting adverts in the local cinemas before films as well. I've seen ads for Northants cricket before, so can't be prohibitively expensive.
Headington
Guest
MK Dons are very proactive at marketing. I saw the advert too. Never had any leaflets in Headington from OUFC
Notaswindonfan
Level: Callum O'Dowda
(106 Apps, 14 Gls)
Central south no longer broadcasts from Abingdon it’s grouped in with Meridian hence all the Portsmouth fc south coast clubs news.
wondered why I hadn't seen Wesley Smith in waitrose for a while
Don’t get this negative regarding the location of the Kassam/Grenoble Road “ hard to get too”
The writer has obviously not been to many away grounds.
Parking is excellent- ok it can take a while to exit the overflow car park- but many grounds have no parking- Brentford being a recent example.
Great road and bus links.
After another visit to Luton yesterday, the Kassam is a Palace in comparison.
The writer has obviously not been to many away grounds.
Parking is excellent- ok it can take a while to exit the overflow car park- but many grounds have no parking- Brentford being a recent example.
Great road and bus links.
After another visit to Luton yesterday, the Kassam is a Palace in comparison.
Deleted member 462
Guest
Wouldn’t that be the same for any location around oxford from headington, without driving ? U would still have to bus to the city centre first
/
alternatively one of the oufc official matchday buses goes up Headley way to Headington & then carries on to the breeze block (I think)
or get the 14 from Headington to Cowley centre
alternatively one of the oufc official matchday buses goes up Headley way to Headington & then carries on to the breeze block (I think)
