Fake account or not, it's the self entitlement of the man. And how does he think it works?
How it works in Ian's head:
Sarah who singlehandedly runs Tesco's twitter account: "Oh no! An important councillor from an area in Oxfordshire has alerted us to some illegal activity! Our avocadoes have been stickered incorrectly. He let the staff in the store know of the crime, yet when he returned later he found the offence was still occuring!"
Claire, Sarah's superior: "OMG really?!? Let me drop everything I'm doing and personally phone up their branch manager and insist they remove all of their avocado stickers and replace them with correct ones at once!!"
How it would work in reality:
Sarah: "Hey Claire, check this out... Some old busybody in a small town has complained about our avocado stickers. He's claiming they're illegal."
Claire: "Illegal avocado stickers? Lol what? That's a first."
Sarah: "Yep. Anyway, I know you're just as busy as I am, so I'll just follow standard company procedure and direct him to contact our dedicated complaints department, so that they can resolve that matter properly, seeing we work in the marketing department and have absolutely no involvement in these matters at all."
Claire: "I'm sure he'll understand. He can hardly expect us to take on roles that have absolutely no relevance to our jobs and experience. Any idea what he does?"
Sarah: "He dealt in diamonds, and now is a minor figure in local government."
Claire: "Oh, really connected jobs... Is this branch in his constituency then? I suppose that kinda makes sense why he would be raising this..."
Sarah: "Nope, totally different town. Not even nearby."
Claire: "I see..."
Sarah: "Yep..."
Claire: "Anyway, did you get that email I sent about this afternoon's meeting with..."
And so Sarah and Claire go on with their lives. Claire never thinks about this incident ever again. Sarah does (for just a split second) in 4 years' time when she goes to buy an avocado and realises she can't scan it because the barcode sticker has accidentally peeled off. "Illegal avocado stickers. That would be a good name for a band..."