OXFORD United’s pre-season trip to Indonesia was successful for the club off the pitch, and it’s ‘highly likely’ there will be a return, says chief executive Tim Williams.
The U’s won both their Group A games in the President’s Cup, against a Liga Indonesia All-Star team and Arema FC, but then lost the final 2-1 to Thai side Port FC amid monsoon-like conditions.
United were based in the capital Jakarta upon arriving in Indonesia, and then made the city of Bandung their home for the majority of the tour.
Williams said: “We were all moving into a bit of uncharted territory going into this, and there was an awful lot for the past three months in terms of organising, and chopping and changing.
“This is the first time we’ve ever really done anything like this, so all of us were feeling our way in terms of what it meant to get a team of people out here on different flights.
“What I’ve certainly been impressed with is the level of organisation over here. You’re not going to come here and expect Premier League quality stadiums and Premier League quality grass, but I think what we’ve seen has been as good as I think we could’ve possibly hoped for.
“The support staff from the PSSI [Football Association of Indonesia] and the way they’ve interacted with us and treated us has been exceptional. We’ve really felt like VIPs.
“I’m not sure many of us have had police escorts to a training ground before, so that was a new one on me.
“For us, it shows us the scale that we’ve got now. It shows the ability to reach out to the fourth most populous country in the world. It’s incredible for us.
“By actually coming out here and being physically present here has given us that ability to have meetings with potential sponsors, meetings with potential commercial partners.
“We’ve done immensely powerful things around the Jakarta area, going to orphanages and donating funds there, interacting with local schools and local children.
“You feel it then. When you’re actually here on the ground, you feel it. We walk around in our
Oxford United T-shirts and people look and they smile.
“We’ve got real recognition out here. That’s the real springboard for us now, to try and do a little bit more over here.
“It’s something I’m really encouraging Adam [Benson, chief commercial and marketing officer] and the commercial team to do, to actually make more trips to be physically present here during the year.”
Williams added: “I would think it highly likely we’ll be back here. The advantage of us having gone through this experience, not everything has gone perfectly and not everything has gone to plan, so I think going forward, we will probably start to engage with the PSSI a little bit sooner.
“That’s a feeling our way process. We are on a real learning curve with this stuff.”
Source: Oxford Mail