Much as I love the simplicity of the current design, from a marketing point of view it’s a no brainer for us to include our name and emphasise the Oxford element. Much better than the badge before last too in that it conveys a message but retains a simple but clear design.
I think it's okay. I'd quite like to have the 'ford' part of our name represented in the badge again, but I guess it'll be back one day. Glad to see that Desmond Morris's Minoan Ox seems to be a permanent fixture for us. Ox Mail reckons the stripes are a nod to the old Headington Utd days, but looks more like the Milk Cup kit to me. In summary, I'm fine with it.