i dont get all these issue's people are bringing up, if you go to "a fair few games a season" but not a season ticket holder - then why dont you have a membership? - it gives you discount on home games (so effectively is cost neutral) , and crucially, PRIORITY, for away/big games. so you would have had all last week to choose a seat at your leisure.
the only thing i think could have helped ease the situation (not gunna please everyone) is that tickets maybe should have been limited to 2 per member on general sale rather than 4