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 League One Kits - 26/27

Also that's Mugabe, isn't it?
The strange thing is …….. have you ever seen them both in the same place at the same time?

Also it looks more like Trevor McDoughnut
 
Is this right? Our kit releases get delayed because of the truck shirts..?
It's just my hypothesis. If we were to release the new kit at a similar time to the Truck shirts, the likelihood is the Truck shirts wouldn't sell as well. Stagger them and you will likely sell more of each. The same reason clubs don't release their home, away, and third kits within days of each other. The Truck shirt essentially gives us a fourth one to add to the list, with what is essentially an expiry date on it too - thus taking priority.
 
I think it does, some clubs get it out as early as possible to maximise sales. Sell as many shirts as possible surely.
Don't think early necessarily means maximising sales tbh. I don't really get the obsession with when our kit comes out, as long as it's nice and we have it in time for the first game of the season.
 
Maybe we are trying to do deals for the back of shirt, sleeve and shorts partnerships which may partly explain the time taken to launch the kits?
 
Bradford City release the club’s new Macron away strip for 2026-27

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Sheffield Wednesday release their heavily trailed new Umbro home shirt for 2026-27 after agreeing a new front of shirt and sleeve sponsor:

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It's a generic Sheffield Wednesday kit. I feel for fans of clubs with stripes, halves or quarters, not really much you can do with kit designs.
Yes, striped kits must be the toughest to keep interesting. The collar and the use of the gold piping for the Umbro logo and their crest make this one look pretty tidy though.
 
Macron are releasing some corkers this season. Hopefully ours follows suit.
@MacronSports over on X has posted loads the past couple of weeks. Hannover and CD Tenerife particular highlights for me.
 
Macron are releasing some corkers this season. Hopefully ours follows suit.
@MacronSports over on X has posted loads the past couple of weeks. Hannover and CD Tenerife particular highlights for me.
For those of us who don't use X please could you post a couple of screenshots?
 
Nantes
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Tenerife
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Hannover
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Alaves
1783608553368.webp
 
Some Prem clubs release shirts for the last game of the season. Ours come out two months later! Rather than spending the summer trying to shift stock maybe they should price it so people buy it during the season and then we could have a new kit for during the holidays.
I fancied the black 'travel' gear they released. £50 for a pair of shorts! If they had been £25-30 id have purchased! So much stuff still on sale on the website so maybe a review of pricing is needed!
Coming of the back of a season of selling more shirts than ever before doesn't necessarily suggest they've got it wrong...

The stuff on sale on the site is mainly odd sizes from memory.
 
Luton sold more shirts than ever before in their Prem season, so decided to stick with it for their subsequent season in the Championship because it had been so popular. A bit of a 2+2=5 logic there, as the reason they sold so many was precisely because of the promotion to the top tier, rather than fans going wild for that specific (and rather ugly) kit. They subsequently sold a minimal number of shirts, as almost anyone who would have bought one had already done so the previous season.

Selling more shirts than ever doesn't suggest you've got it right either.
 
I realise it won’t be a huge amount of money but if we need money, and it very much looks like we do, then releasing your brand new kit would seem a good idea.

Really looking forward to the marketing campaign for it, then trying to remain on brand, positive and upbeat during this s**t show is going to amusing.
 
Plymouth Argyle release the club’s new Puma away shirt for 2026-27:

PNG image 30.webp
 
Barnsley release the club’s new Oxen home strip for 2026-27:

PNG image 31.webp
 
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