Whatever you think of the government, you cannot completely absolve 'the people' (or at least some of them) - Some will just ignore any rules; some will seize on any high-profile breach as an excuse to do what they like; some will seize on ' confused messaging' to do what they like; etc
'The people' SHOULD be able to (and have a responsibility to) separate the core message from the other surrounding 'noise' (Barnard castle, minimal symptoms for younger age groups, contracts for the boys, changing wording, Andy Burnham, north/south divide, etc) and follow it - and most do - but some are using the noise to pretend not to hear and they should not be absolved of any responsibility for the consequences of that.