No broadcaster wanted anything to do with it, then on 4th December it is revealed that DAZN (who are owned by the Saudi's) have paid 1 billion dollars to show it.
As by magic, on 12th December, FIFA announce Saudi as the hosts of the 2034 World Cup.
Nothing dodgy about any of it though.
Add in the other greased wheel as to how Saudi Arabia was 'awarded' the 2024 FIFA World Cup.
The 2030 World Cup couldn't go to North America or Asia since the previous two iterations had been so you'd expect a European, South American, African or Australasian World Cup, right? A joint bid comes in from Spain, Portugal and Morocco (that's UEFA and CAF accounted for) and - lo and behold - since it's 100 years since the first WC, let's have some matches in South America (CONMEBOL) too for some stupid reason.
That leaves the 2034 World Cup only allowed to be hosted by an AFC nation (You could expect a bid from an OFC member but Australia knew better than to put one in despite doing an excellent job for the 2023 Women's World Cup).
Aside from the Club World Cup, FIFA have
the greatest football product and it's totally unique. Every nation has a domestic cup and league, and there are continental competitions every season. However, the WC is the best football tournament going and they had the best, most exciting format for it with 32 teams made special by it only coming around every four years. FIFA continue to f**k it up with expanding it, giving it to awful countries to reward despots or environmentally destructive regimes and making shedloads in cash with it. They'll go with Wenger's 'suggestion' (ie, paid to say it from an experienced manager with credence in the sport) of making it every two years in my lifetime, I reckon.
There's nothing anyone can do about it nor has the guts or desire to. I want the English FA plus anyone they can get to tag along to up sticks and leave FIFA and start the whole thing again but they won't. No one will. FIFA needs to collapse and fall to pieces before we can have some sanity to the game again.
The saddest part is that I know I'll try to watch whatever tawdry, diluted form of WC that FIFA has because they still have
the WC. More fool me, I guess. I'm complicit in it continuing to be a success.