Ashmolean and OUFC bloom shirt



 
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Not sure if I like the shirt or not (but leaning more towards not I think)...but...what is the point in this? Who is the target market? What's the need for such a collaboration?

Feels to me like someone at Macron has said "we've got a load of this odd pale floral shirt kicking about, you can have them if you can think of a use for them"...well done for trying I guess.

Grumble grumble grumble.
 
Looks like the short sleeved one has the odd wrinkly collar from last season which may be why the model is hiding it with a flower?
 
Not sure if I like the shirt or not (but leaning more towards not I think)...but...what is the point in this? Who is the target market? What's the need for such a collaboration?

Feels to me like someone at Macron has said "we've got a load of this odd pale floral shirt kicking about, you can have them if you can think of a use for them"...well done for trying I guess.

Grumble grumble grumble.
A bit like when Tiger bought up a load of old stock Puma orange shirts and tried to pass them off as old gold replicas for a one-off 125th anniversary shirt back in 2018
 
The "special edition" box is looking even less value than normal. For the regular shirts they were at least different, even though the printed signatures look ****. This one appears to be the regular £56 short sleeve shirt in a card box that apparently costs £64.
 
Remember when Oxford Utd shirts were solid yellow, made of harsh nylon and would cause such static that you wouldn't be allowed in a museum in one because of the fire risk?

Yeah we did too when we chose the all time best #oufc shirt

 
I think some people are overthinking this one…
The club are showcasing a connection with one of the oldest museums in the world, in the city of Oxford.
That sells.
Put that collaboration on a football shirt and it sells worldwide.
Good work by the club.
Yep, hard agree. The shirt isn't for me but its a great collaboration for the club - no other club can boast a city with such well known museums and a huge influx of tourists, Hats off to the club for recognising it.
 
£56 for the shirt, or £120 for the shirt in a box.

£64 for a box!!
I looked at that as I was disgusted. You do get a numbered (1-100) shirt and a ticket to the museum too.,. but still expensive
 
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