For a long time now I think we would benefit from having a category system where by you have teams in bracket A,B and C.
Cat A games will be clubs like Sheffield Wednesday, Ipswich, Sunderland, Wycombe where tickets aren’t hard to sell so you have them priced at the current price.
Cat B will be clubs like Lincoln, Rotherham, Shrewsbury and you make tickets a couple of quid cheaper.
Cat C is for games against teams like Morecambe, Accrington, Fleetwood where crowds aren’t massively high, it’s a little bit harder to convince people to buy tickets and so they are a couple of quid cheap still.