2022-23 - pre season iFollow video comparisons

[Northstandboy]

Hey

There has been a bit of negativity about the lack of iFollow videos from the club.

I compared some L1 content, with the amount of videos since 1st June.

OUFC - https://www.oufc.co.uk/ifollow/latest-videos/ - 4 videos (3 about Scholars)

MK Dons - https://www.mkdons.com/ifollow/video-archive/ - 16 videos (lots of pre season training and interviews, player signings and best bits from some players, incoming and current)

Plymouth - https://www.pafc.co.uk/argyle-tv - 6 (pre season videos and a signing interview)

Accrington Stanley - https://www.accringtonstanley.co.uk/ifollow/latest-videos/ - NONE

Wycombe - https://www.wwfc.com/videos/featured?section=69073170-6a6f-4af3-9a89-0c182cfafea9 - 6 videos (season reviews and some upcoming season previews)

Cheltenham Town - https://www.ctfc.com/ifollow/video-archive/ - 2 videos (goal of the season and Michael Duff on his exit).

MK Dons seem to be the best, as they have signings with new players and a few pre season interviews.

We are not the worst in terms of amount of videos, but 3/4 are about Scholars. For a club our size, i expect a lot more. If i was a person considering whether to buy a ST or not, i think it would be the latter. I have seen nothing from the club, even on Social Media to make me want to buy one! We could have easily done a few videos of the "best of" Baldock and Gorin when they signed a new contract.

I know it is pre-season, but do you see other businesses close down their marketing for 2 months a year? No, they keep the content going to keep users engaged and coming back for more!

 

[Amarillo88]

I agree we should have seen more content by now but I guess that as soon as we see new signings plenty of new videos will appear.

 

[Orkney Islands Yellow]

It was disappointing that the preseason trip diary was only one free article with the rest to be featured in The Ox Magazine, effectively behind a pay wall.

 

[ZeroTheHero]

I know it is pre-season, but do you see other businesses close down their marketing for 2 months a year? No, they keep the content going to keep users engaged and coming back for more!

Especially when football is not at the forefront of people's minds, there is a cost of living crisis and that period is *exactly* when you are hoping that people stump up hundreds of pounds for season tickets!

I am hoping that there will be some player announcements that might get the marketing bandwagon rolling again soon - although I suspect for many (including me!), the names of many of the players we are likely to sign will mean a quick trip to Wiki, so maybe not!

 

[Northstandboy]

Dug out this post.

Have to say, the free content posted on Twitter regarding the Rúben Rodrigues has been fantastic and well missed over past seasons.

I did notice that Chris Williams was not doing the interviews, maybe on Holiday, yet the interview took place and the behind the scenes video was well edited.

 

[Manorlounger]

Dug out this post.

Have to say, the free content posted on Twitter regarding the Rúben Rodrigues has been fantastic and well missed over past seasons.

I did notice that Chris Williams was not doing the interviews, maybe on Holiday, yet the interview took place and the behind the scenes video was well edited.

I do believe he might be away:

https://twitter.com/x/status/1667479369038569474