What makes you think that, Pete?
I’ve been hearing that adage for years and it never lets up. The money thrown around at the onset of the PL, Ambramovich’s millions at Chelsea, Neymar’s transfer fee, Middle Eastern oil money, the Chinese silly money league, the wellpaid one-last-job nature of the US league. Sure, there has been bumps along the way that upset the odds every now and again (ITV Digital collapse, Italian referee scandal, Leeds United’s boom and bust), but generally every season sees fees, wages, interest and commercial performance grow. It’s a capitalist’s wet dream. There’s more and more to grow into, more to sell, more to pay out but more to haul in.
Unless we see a terminal decline in interest in football, the bubble will stay strong. It’s not the only leisure pursuit that is bloated with money as TV and movie stars, pop singers and other sportsmen and women are rich beyond their wildest dreams because people keep going and putting their money into these experiences. Hell, even going on YouTube and living your life in public as a professional ‘influencer’ with no discernible talent aside from whoring yourself to any company willing to pay you in cash or kind can secure you a mansion nowadays.
If the bubble is to burst, it’s not just football that will implode. It’ll be because the entire economic system that we know of that’ll come tumbling down. As of 2019, it’s still strong because football is still growing.
