Harsh criticism of club Colin.
I don't often criticise the club, and certainly don't like doing it, but I'm far from alone in feeling the summer has been poor from a ticketing, commercial, and marketing perspective.
In no particular order we have had the following:
Season tickets went on sale later than many other clubs, and missed the optimism that could have come from selling while last season was ongoing and we were winning games.
The ludicrous decision to prevent potential new season ticket holders from buying a ticket until July, by which time we'd had two months of no transfer activity and a malaise among the fanbase setting in.
The poor marketing of prices staying the same when in fact they went up in most cases.
The amateurish £10 charge for a physical card when anyone with an ounce of sales/marketing nouse would have promoted it as a £10 reduction if you go digital.
The Britannia Lounge debacle, which then had to be scrapped.
The inability of the marketing team to get a shirt sponsor.
I could go on, and there's one other element of incompetence that I'll keep to myself for reasons of confidentiality, where some very low hanging fruit was jeopardised (and nearly lost) by incompetence and a lack of communication from those responsible for it, so I can't see how the club's summer (in)actions can be described as anything other than poor. I watched on as other clubs were publishing strong season ticket sales all summer and we weren't even making them available to prospective new customers.
Sorry PRB, I'm as positive as the next man, but the club has been poor in so many areas that aren't even that difficult to get right!