Playing Devil’s advocate here, lower league clubs need to keep ticket prices at a steady level. Whilst we applaud Nott County’s initiative and other teams for looking to boost attendances (a full crowd at a football game is always an aesthetically pleasing sight), no side in League 1 and below can consistently maintain low ticket prices to survive as an entity. It’s the main revenue stream as the other options just won’t generate enough to keep a football club afloat.
The Premier League however is a different story. I recall a FSF spokesperson saying after the latest TV deal was announced that all 20 PL clubs could not charge for fans both home and away for an entire season and still be richer than they were before the TV deal. That’s how much money is awash at the top level.
We all knew it’s become a different ball game in recent years, but the gulf is more of a chasm nowadays.