On the rare occasions I popped into town ( been a rarity for a few years now) , and even rarer occasions I went in / through the covered market when the club shop was there, it was always shut!
Rather than having a shop in the city centre, the club should go down the route of getting sports direct to stock are kit in the Oxfordshire stores. That way we will reach out to a wider audience, 2 stores in Oxford, 1 in Didcot, 1 in Bicester, 1 in Banbury currently and maybe could even stretch to Aylesbury store and upset them noisy neighbours.